Check out the lineup here.
Coachella has become one of the premier music festivals in the states rivaling Lollapalooza for best fest bragging rights. Since it’s inception in 1999, Coachella located in Indio, California, has seen a number of headliners ranging from Jane’s Addiction to LCD Soundsystem and from Prince to JAY-Z. Coachella successfully blends different genres of music with a free spirited vibe of Woodstock with it’s lineup and locale. For the past couple of years it seems that this festival is getting a little more press than usual. Mostly due to the headliners, but there is more to these festivals than just the headliners. This is where the discussion turns from “Hey dude, did you see the Coachella lineup” to “What’s the deal with all these music fests.”
Lollapalooza, Coachella, Pitchfork, Summerfest (now 11 days), and Leeds in the UK are probably the most recognized festivals of the bunch. With that being said and how the average fan views music today is it a wonder that we can no longer “discover” bands without one of these huge festivals. Can we no longer admire a band in a small venue and wish them well as you place their EP in your front pocket of your corduroy jacket. The intimacy is gone. We live in a society of instant gratification and in the 24/7 news cycle.
The reality is that these festivals bring in the best of breed at the time. Promoters are choosing self indulgent festivals to get away from the thrill and the hunt of discovery. It probably comes down to money and sponsorship. It’s probably easier to round up a bunch of bands for a 3 or 11 night set, pump some money into the local economy with deals for posh hotels and fancy restaurants, setup and strike the set with a devoted staff, hit it, quit it, and then say “we’re doing it for the music, man!”
Is that what music is all about? Super Sized festivals? Take an in depth look at what music festivals have become. Take a peek at the mayhem. I have to realize that times have changed. I accept that. I accept the fact that these fests come and go year after year. But with the ease of use, coat tail mentality of these festivals, how is a college dirtbag or a seasoned career minded wannabe learn the art of the hunt for the next big thing without it being shove down their throats. I hate to get into a remember when conversation, but think about that when the next dirtbag or wannabe tries to talk shop about the next big thing. It might not be Coachella or Lollapolloza…you may have discovered it all on your own.
Although it should, the opinion of this article in no way shape or form, represents the collective position of Outside the Dial.